A complete, accurate Google Business Profile helps local customers find and choose you. Work through this checklist to make sure yours is up to scratch.
When someone searches for a service near them, the Google Business Profile is often the first thing they see. A well-maintained profile builds trust and makes it easy for customers to call, visit or book.
The essentials
- Business name exactly as used in the real world, with no extra keywords
- Accurate address or service area
- Correct phone number and website link
- Regular and holiday opening hours
Choose categories carefully
Your primary category has a significant influence on the searches you appear in. Pick the most specific category that describes your core business, then add relevant secondary categories.
Add detail and photos
Fill in services, products and attributes, and upload genuine photos of your premises, team and work. Profiles with complete information give customers more confidence.
Encourage genuine reviews
Ask happy customers for reviews and reply to every review professionally, positive or negative. Never offer incentives for reviews or post reviews on your own behalf.
Keep it active
Post updates, offers and news regularly, and check your profile for suggested edits from Google or the public.
Need a hand with this?
Our team can take care of it for you. Book a free consultation or explore the related services below.
